Sajan Raj Kurup, founder and creative chairman of Creativeland Asia has been invited to present the Hippo Inventory Tracking case-study at TWTRCON 2010, the Twitter Conference in San Francisco. The Twitter Conference looks at showcasing innovative business use of real-time web. The agency conceptualized and helped in executing the use of Twitter to solve a technical problem like inventory tracking for Hippo Baked Munchies. Kurup will be joining the list of TWTRCON speakers comprising the likes of Scott Monty (Head, Social Media - Ford Motors), Othman Laraki, (Director, Twitter), Steve Rubel (Senior vice president - Edelman Digital), Avinash Kaushik, (Analytics evangelist, Google). He said, “To be invited to present the Hippo case study at TWTRCON San Francisco vindicates the time and effort Creativeland invests in understanding and leveraging new media. We are constantly seeking to invent and evolve, and it’s bound to benefit all our brands.”