Dec 02 2014
Rex Talk on World AIDS Day
On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with MTV to launch a nation-wide campaign “Rex Talk”. After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex through a reality show “Rex Talk”. With approx. 35 million people across the globe infected with HIV / AIDS, of which a large portion comprises of individual who are infected through sexual contact; Durex has stepped forward to positively engage the youth of the country in a discussion around the subject of sexual well-being and safe sex in India. To encourage a positive attitude towards sexual wellbeing, Durex will be offering condoms at Re. 1* on the occasion of World AIDS day through www.durexindia.com and online partners Snapdeal and Flipkart.