BENGALURU: Creativeland Asia head Sajan Raj Kurup has set up an investment firm to back emerging brands and startups. The firm, Ventureland Asia, has set aside about $10 million till date which will be equally distributed between the investment firm's bridge fund and marquee fund, Kurup told ET. "The kind of segments Ventureland Asia will be looking to invest in would be infrastructure, lifestyle, retail for marquee and design-tech driven concepts, innovation for bridge rounds. But both will be B2C focused. We may take majority in marquee fund but obviously not in bridge," said Kurup.