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Aug 26 2014
Afaqs
According to Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, "The communication comes from the simple insight that dirt, crowd and germs are fundamental obstacles that come in the way of every Indian's journey to success
The health soap segment, one pegged at around Rs. 3,000 crore, now has a new player. Meet Cinthol Confidence+, a "complete health soap brand" by Godrej Consumer Products.
Cinthol Confidence+ TVC
Positioned as a "new-age soap for young India", the product is being promoted through an ad film created by the Sajan Raj Kurup-led Creativeland Asia, and produced by Mad Studios.
The film was launched online on August 15 and on TV on August 22. Across YouTube and social media platforms, the film has fetched over 2.3 million views so far. The sound track that goes 'Na darr kisi ka aaj...' is a spin-off of 'Hum honge kaamyaab...', a popular song from the yesteryears, one that almost every Indian is familiar with.