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Jan 21 2011
Campaign India
The new Audi A8 L is, quite simply put, the pinnacle of automotive luxury. So it stood to reason to turn to psychology to help position the Audi A8 L.
The Audi A8 L film shows a protagonist taking a deep relaxing breath. His pupils dialate as he sees something off screen and is suddenly swept off his feet and flung into mid air as a luxurious A8 L magically assembles around him. Every little detail of the car mesmerizes the protagonist equally in full 3D. Once the car is almost celestially assembled mid air, it gains mass and drops softly on the floor. The man in the car finally breathes out as we see the super Advance state of Mind. The new Audi A8 L.