BBLUNT, that has claimed to be the ‘hottest salon in a bottle’, has got Kareena Kapoor-Khan as its face for the newly launched at-home hair colour range ‘Salon Secret’. The TVC for the maiden brand campaign with the Bollywood star has been made by the agency Creativeland Asia. Godrej Consumer Products Limited (GCPL) had bought a stake in the destination hair salon BBLUNT in 2013, and with roll-out it hopes to occupy a lion’s share in the Rs 3000 crore hair-colour category. The new product according to Sunil Kataria, business head, India & SAARC, GCPL is their entry into the mass-premium hair colour category which is growing at a robust pace. The hair-colour range is said to have been in the research stage for more than two years with a special focus on the Indian hair texture, skin tone and weather.