“…In a world where our attention span is diminishing and every second matters, we have decided to create 10-seconds and 20-second spots…” says Sajan Raj Kurup
As part of its strategic brand repositioning exercise, milk ice cream brand Havmor released its latest #MadeOfMilk series with two cool ‘gai’ (cows).
Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three to 20-second spots highlighting Havmor’s proposition of real milk ice cream.